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Israel’s Sirin Labs collected 150M$ and Signs Soccer Star Messi as Brand Ambassador

Ali Raza



Israel’s Sirin Labs, Known for $17,000 Smartphone, Signs Soccer Star Messi as Brand Ambassador

An Israeli startup named Sirin Labs has signed arguably the best ever soccer player, Lionel Messi, as their brand ambassador. The startup, which is involved in the building of electronic goods for the blockchain technology, released the news during the weekend in one of their statements.

Sirin Labs is a Swiss-headquartered company which was founded by two Israeli nationals, Moshe Hogeg and Tal Cohen. The two are also infamous for the startups Yo and Mobli, which have celebrity representatives of their own. They also have VC firm, Singulariteam, and are said to be business partners with Kazakh businessman, Kenges Rakishev.

Sirin Labs has several offices around the world, with one located in London and an R&D centre in Tel Aviv. The company became famous last year for developing the world’s most secure phone completely equipped with blockchain. The phone, according to the founders, was geared for premium customers who place a high value on their security and encrypted connections. The smartphone was launched at a high price of $17,000, but recently the company decided to release another smartphone, though relatively cheap. The FINNEY smartphone goes for just $999, and has an open source and also equipped with its own operating system. They also released a FINNEY PC, which runs on a fee less blockchain and has a simple price of $799.

The company says that the devices will also house a cold storage crypto wallet which will be able to work with some of the in-demand cryptocurrencies right now such as Bitcoin. It will also enable the users to make fast transactions with their peers, the company said. In addition to crypto wallets, the operating system will also support crypto-related applications. The company released an SRN token, which customers can use to purchase the FINNEY products. Only holders of the token can purchase them.

How to invest in SRN

  • Risk rate: NORMAL
  • Ticker: SRN
  • ICO Token Price: 1 SRN = 1.69 USD (0.00200 ETH)
  • Accepts: ETH


In getting Messi to represent the startup, Sirin Labs will be able to bring their business to at least half of the world’s population who watch soccer. That is if they can do their marketing right. He will also be able to give an awareness of blockchain to his millions of followers. Messi wrote on his social media accounts over how he was excited to start the new venture and how he was looking forward to working with the team.

The post had Messi in front of a laptop with the words Sirin OS on the screen.

Co-CEO to the company, Hogeg said he was ecstatic to have Messi as an ambassador. He posted a picture over the weekend with Messi as he expressed his delight over the new partnership. However, details of the deal between the two were not revealed. In an interview, Hogeg said there were similarities in how Messi decentralized soccer defenses and how blockchain worked. As a result, working with Messi was easy, Hogeg said.

The two founders has been known to be fond of partnering with stars and celebrities in their businesses. In 2010, Hogeg founded Mobli, a rival to Vine and Instagram. At its peak, the app had 13 million users and had attracted at least $80 million in venture funds. The app eventually became inactive in 2016.

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