Reports are emerging that Google is working on its own Blockchain technology. The technology in development hopes to boost Google’s cloud business. Google also hopes to put in use, the glorified technology in creative ways. The search engine company will face off fierce rivals right from its launch.
One of the ways Google hopes to utilize the Blockchain technology and digital ledgers is in securing the recording of transactions and in processing data over the Internet. This usage comes in handy in Google’s operation of reassuring customers that they are performing their task of protecting their information when it is stored in their giant network of computer servers powering its cloud-based services.
Google Entrusts Alphabet Inc.
The task of developing this technology is being entrusted to Alphabet, Google’s subsidiary. According to one of the officials, the unit is in the stages of developing Google’s own digital ledger that users and third parties can use to verify and post transactions. He, however, doesn’t give a timeline of its launch, though he adds that the company’s cloud services are what differentiate them from their rivals. The official also says that the company would provide a white label version that companies can use to run on their own servers.
Recent studies by the CB insights shows that Alphabet Inc. was still the leading investor in the field in 2017 despite massive pressure from Citi group Inc. and Goldman Sach Group Inc.
Several people have confirmed these developments by Google’s infrastructure group. Persons familiar with the company have in fact admitted that the unit has been in an active process of analyzing Blockchain protocols in recent months while reporting to the cloud’s Chief Diane Greene. The sources have however declined to be named citing that the company was unprepared to make statements on the same.
The sources also added that it was way too early for the company to validate the rumors officially. They, however, confirmed that Google was in its process of exploring blockchain potential usage.
Cryptocurrencies are empowered by digital ledgers. Their databases are regularly updated across computers over the Internet. Every entry is confirmed by their machines that are part of private and public networks. What many people do not know is that there are a variety of digital ledgers, and on the other side, Blockchain is only one.
Risks and Opportunities
Google is diving in a sea of challenges and opportunities. The distributed network of computers running digital ledgers eliminates the risk of holding information centrally. By adopting this decentralized approach to storing data, Google risks losing its status of being the largest information holder to new online services offering the same.
Even in light of this, the Internet pioneer is still very experienced in embracing new technology. It is reported that the search engine company analyzed HyperLedger consortium technology. The company is still yet to make up its mind on the type that will enable it to run millions of transactions efficiently.
Whenever there is a paradigm shift in technology, there exists an opportunity for new giants to emerge while at the same time giving incumbents the chance to adopt new approaches. The rise of the Internet and mobile taught people the hard way. So, don’t be surprised when you see Google, the incumbent spending unbelievable amounts onto the technology.